Aditya Paluri
Founder Aghan Group
Saturday 12 July 2014
Wednesday 18 June 2014
Powerful Visual Storytelling
* Powerful Visual Storytelling
• How to embrace authenticity and what you can learn from Dove's brand campaign
• The value of sensory images, and why Squarespace has embraced the tactile
• What an archetype actually is, and how Lean In has shifted the modern women
• How to obtain cultural relevance, and why Honey Maid took a stand for modern families
• The value of sensory images, and why Squarespace has embraced the tactile
• What an archetype actually is, and how Lean In has shifted the modern women
• How to obtain cultural relevance, and why Honey Maid took a stand for modern families
What are you waiting for? Write back to us.
adi@aghangroup.com
Wednesday 4 June 2014
* Targeting a Hurdle for marketers?
According to
a February 2014 study by DNN in collaboration with Lawless Research, Survey
Sampling International (SSI) and Qualtrics, acquiring new customers and
increasing retention were the top two 2014 marketing priorities for US
marketing executives, cited by 87% and 86%, respectively
A December
2013 study from Forrester Consulting for ExactTarget found similar results.
Once again, acquiring new customers and retaining existing ones were the top
priorities cited by US marketing leaders.
ExactTarget
reported that marketers still looked to “targeting large-scale, demographically
defined audience segments” as their primary mode of customer acquisition. And
the source noted that new technology should help improve such efforts, as
marketers would be able to target more effectively, personalizing content for
customers while building better relationships.
May the innovations and growing technology might answer these questions. The very recent launch of AUDI 7 self-parking exemplifies.
Tuesday 13 May 2014
Better Prices Fueling the Mobile Travel Booking Boom
As
online bookings become the norm, the travel industry is focusing on the next
channel—mobile, With US mobile travel sales, including travel purchases on both
tablets and smartphones, expected to increase 59.8% this year to reach $26.14
billion. On top of that, we expect the number of mobile travel bookers in the
US to grow 27.5% in 2014 to hit 33.5 million consumers
However,
TripAdvisor’s “TripBarometer 2014” study, conducted by Ipsos MORI, found that
mobile still had a long way to go when it came to winning over travelers, with
just 4% of travelers polled worldwide saying they had booked their last trip
via mobile, compared with 66% who did so online. Results suggested that lower
prices and special offers may help fuel mobile booking uptake, with “bargain
hunters” more likely to have booked through mobile. Among travelers worldwide
who had booked their last trip via mobile, a better price was the leading
reason, cited by 28%. And while just 16% said they had used a mobile channel to
make accommodations for their last trip because of special offers, this was
higher than those who said the same for offline or online booking.
The
increased mobile penetration is pushing travel companies to develop better,
easier mobile booking experiences, and the majority of accommodation owners
polled by TripAdvisor had recognized consumer demand for mobile, with just
one-fifth offering nothing. More businesses were doing so than in previous
“TripBarometer” studies, and even more were planning on offering new mobile
capabilities this year.
Website-related mobile activities were the
most popular mobile capabilities offered to guests by accommodation owners
worldwide, with 45% allowing guests to book rooms on their sites on a mobile
device and 38% reporting having mobile-friendly versions. Though mobile travel
bookers indicated that better pricing was a main reason for making reservations
via such a device, accommodation owners had not caught on. Just 10% made
special offers available to mobile device users
Monday 12 May 2014
Sunday 11 May 2014
Sunday 4 May 2014
* Mobile Coupon Audience
The
mobile coupon audience will post double-digit growth rates annually through
2016, driven by continued smartphone and tablet adoption and the proliferation
of digital channels offering coupons easily accessed by mobile, such as mobile
apps, daily deal and group buying sites, email, and social networks.
Mobile
coupon users will be slightly more likely to redeem a coupon or code via tablet
than smartphone in 2014. This year, 80.2% of mobile coupon users will use a
tablet for redemption, compared with 75.4% who will do so on a smartphone.
Tablets are frequently used for in-home digital purchases, which boosts tablet
coupon redemption. It’s less common for shoppers to make purchases via
smartphone, although many consumers use their smartphones to redeem coupons in
brick-and-mortar stores.
As
smartphone users grow more comfortable with mobile shopping, they will
increasingly redeem coupons via their phones.
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