adi.paluri@gmail.com
To define Freelancers
1. Their appetite for work is
very high
2. They couldn’t cut it in the
real world
3. They don’t invest their time
in understanding and brainstorming about the brand’s goals
4. They can write, write and
write
Marketing professionals who wish
to work with these such people will face a shocking surprise. Freelancers are
in demand and are often paid extremely well -- some earn more than $1,000 per
blog post.
These freelancers are
exceptionally good in subject matters, core understanding of the content and
the quality of their writing. Though they get a chance to get hired by biggie
brands they turn them down, because they believe in self-employment to become
leaders in the path chosen by them.
These freelancers writing content
for you are no longer outsiders, they become so crucial that you may call them
invaluable business partners. They’ll help you cultivate your brand’s strategy
and share insights about what they’re seeing -- every day -- on the playing
field. It’s in your company’s best interest to treat these business partners
with ultimate respect
Quality comes with a price tag. If
you are looking for a great content, you need to pay your writers well. You
need to woo your writers and build a strong rapport with them, because ultimately,
the demand for high quality content is higher than it has ever been. But the
actual problem is getting the right people in right place. This process is very
tougher these days and consumes much of the time. EDM’s or LinkedIn doesn’t serve
the purpose to the best.
Freelancers are unbelievably busy.
They book their services several months in advance, and they’re spending their
days doing more than just writing. They’re highly focused on finding steady,
high-quality work. The relationship building and what is called CRM, Customer
Relationship Management is being redefined as Client Retention Management by
these freelancers.
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