Aditya Paluri: * Quality Content - Marketers First Choice

Aditya Paluri: * Quality Content - Maketers First Choice: The definition of success is now being quantified by the online skill sets, the effective promotions, the strategies behind campaigns, the...

* Quality Content - Marketers First Choice

The definition of success is now being quantified by the online skill sets, the effective promotions, the strategies behind campaigns, the budgets above all the CONTENT. The right content makes all the difference when it comes to search engine optimization (SEO). 

To achieve the top objectives of the organization the marketers are running after the strategies to generate the leads and drive the traffic on to their websites. Lack of quality content was among the most challenging obstacles to achieving important SEO objectives.

 According to an April 2014 survey of marketing professionals worldwide conducted by Ascend2, quality content creation was the most effective SEO tactic, cited by 57% of marketers. However, just because something is effective doesn’t make it easy. Content creation was also the most difficult tactic to execute, with nearly half of respondents saying so.

Nearly half of the professionals polled said that SEO marketing had become at least somewhat more effective during the prior year, and a January 2014 study by Econsultancy found that marketers were increasing their SEO budgets as a result. Nearly two-thirds of client-side marketers worldwide planned to increase their SEO spending in 2014. Interestingly, this only trailed content marketing, on which 74% of respondents planned to spend more.

With marketers finding content to be an effective SEO tactic and a nonissue when it comes to achieving goals, it’s likely that quality materials will flow through to SEO efforts.

* PROXIMITY MARKETING & THE RETAILERS

THE PROXIMITY MARKETING

In Continuation to my past blog on 18 April 2014  

Retailers using very close-range mobile messaging to communicate with consumers, offering discounts and promotions to people once they are in the store. Known as proximity marketing

For one thing, it’s building awareness

It is interesting in finding out if the messaging gets shoppers to buy more. It seems to be the case, and through customer conversations we can hear comments like, “It definitely got me to buy more,” and, “If I was on the fence about something, the [promotion] pushed me to make the purchase.”

From qualitative research and seeing some revenues generated from it, we see proximity marketing wasn't only building store awareness, but also driving conversion and sales.

Proximity marketing working for the retailers in 360 degrees is sure to be a new successful trend in the Digital world for the retailers which is doing both  Sales & Marketing. The immediate announcements of the brands on the discounts to the the shoppers present in the mall is luring the audience to their brand outlets.

The consumer base is gravitating to eCommerce—if not for shopping, then perusing for the website. We've certainly seen large growth in traffic on websites and we’re continuing to see that traffic growth from last year carry into this year for various retailers across the globe.
www.aghangroup.com

*Stalling Mobile Video Ads – Are the Consumers Frustrated?

*Stalling Mobile Video Ads – Are the Consumers Frustrated? Yes, these are ads changing the mood-sets of the consumers, though this being marketers choice which can’t be ignored by anyone its nothing less than forced viewership.

12% of US mobile phone owners cited video as their preferred mobile ad format. More than twice as many favored banners, likely because that format can more readily be ignored; even more chose coupons, likely because coupons can give something back to them. Mobile video ads create unique frustrations.

One problem is that video is the most data-intensive form of content, and therefore when users are on 3G or 4G networks, the ad play is on their dime. Another problem is that video streaming too often stalls, stutters or takes time rebuffering. That irritates users.

 In an April 2013 report from Prosper Mobile Insights, 35.1% of females and 24.4% of males cited loading or buffering video content as a problem with smartphones and tablets. To counter the frustration of mobile video stalling, users have come up with a simple solution: Connect with Wi-Fi when watching mobile video.

 In Rhythm NewMedia’s survey, 61.1% of US smartphone owners and 82.0% of tablet owners said they used Wi-Fi when they watched video content. What this means for marketers is also simple: Consider not streaming video ads unless the device is connected via Wi-Fi.

That’s what Facebook is doing with its rollout of mobile video ads on users’ newsfeeds. Limiting ads to Wi-Fi streamers may also limit the audience, but it reduces the chances of irritating viewers and ensures that the mobile video message gets through with the quality marketers intended. www.aghangroup.com

Freelancing Eco-System - $1000 for a Blog post?

adi.paluri@gmail.com

adi@aghangroup.com
Freelancing Eco-System - $1000 for a blog post?

To define Freelancers

1. Their appetite for work is very high

2. They couldn’t cut it in the real world

3. They don’t invest their time in understanding and brainstorming about the brand’s goals

4. They can write, write and write

Marketing professionals who wish to work with these such people will face a shocking surprise. Freelancers are in demand and are often paid extremely well -- some earn more than $1,000 per blog post.

These freelancers are exceptionally good in subject matters, core understanding of the content and the quality of their writing. Though they get a chance to get hired by biggie brands they turn them down, because they believe in self-employment to become leaders in the path chosen by them.

These freelancers writing content for you are no longer outsiders, they become so crucial that you may call them invaluable business partners. They’ll help you cultivate your brand’s strategy and share insights about what they’re seeing -- every day -- on the playing field. It’s in your company’s best interest to treat these business partners with ultimate respect

Quality comes with a price tag. If you are looking for a great content, you need to pay your writers well. You need to woo your writers and build a strong rapport with them, because ultimately, the demand for high quality content is higher than it has ever been. But the actual problem is getting the right people in right place. This process is very tougher these days and consumes much of the time. EDM’s or LinkedIn doesn’t serve the purpose to the best.

Freelancers are unbelievably busy. They book their services several months in advance, and they’re spending their days doing more than just writing. They’re highly focused on finding steady, high-quality work. The relationship building and what is called CRM, Customer Relationship Management is being redefined as Client Retention Management by these freelancers.

Can Indian movies teach you the biggest lessons of life?

Yes, Indian movies have the art and at the same time embedded with a lot of learning in it.

Few movies that polish your management skills and hit finer points of being a Management professional, including college life, finance, investments, supply chain, entrepreneurship and ethics.In these days most of the Management schools concentrate on the academics, course structure, experienced staff and many more but are missing the true essence the stream. The Application, out from the institutes joining the rat race for few bugs.

Chak De India, an Indian film portraying the contemporary scenario of sports in India. The ace star Shah Rukh Khan is the lead protagonist which is breakthrough for regular celluloid in India. The story is about a resolute women's hockey team that wins the world championship defeating all odds is one of the must-watch films and one of my favorites. 

One can learn a lot about team-building, watching how the Japanese and the British deal with their respective teams in the film. Aspects of management such as planning, co-ordination, strategy, motivation, time and stress management and goal setting are the highlights of the movie.

The Australian bash in the final shows the competitors preparedness for becoming the leader (Market Leadership). The belief system, ego-management, team effort which put together can make a big difference to the brand image.

Finally the team wins, which believes in making the colossal, collective and cooperative effort to achieve the SUCCESS.

Aditya Paluri: Millennials what’s your vote for?

Aditya Paluri: Millennials what’s your vote for?: Millennials what’s your vote for?  (Digital or Traditional or Mix) It’s always been a very subjective matter for every marketer ac...