The definition of success is now being quantified by the online skill sets, the effective promotions, the strategies behind campaigns, the budgets above all the CONTENT. The right content makes all the difference when it comes to search engine optimization (SEO).
To achieve the top objectives of the organization the marketers are running after the strategies to generate the leads and drive the traffic on to their websites. Lack of quality content was among the most challenging obstacles to achieving important SEO objectives.
According to an April 2014 survey of marketing professionals worldwide conducted by Ascend2, quality content creation was the most effective SEO tactic, cited by 57% of marketers. However, just because something is effective doesn’t make it easy. Content creation was also the most difficult tactic to execute, with nearly half of respondents saying so.
Nearly half of the professionals polled said that SEO marketing had become at least somewhat more effective during the prior year, and a January 2014 study by Econsultancy found that marketers were increasing their SEO budgets as a result. Nearly two-thirds of client-side marketers worldwide planned to increase their SEO spending in 2014. Interestingly, this only trailed content marketing, on which 74% of respondents planned to spend more.
With marketers finding content to be an effective SEO tactic and a nonissue when it comes to achieving goals, it’s likely that quality materials will flow through to SEO efforts.