THE PROXIMITY MARKETING
In Continuation to my past blog on 18 April 2014
Retailers using very close-range mobile messaging to communicate
with consumers, offering discounts and promotions to people once they are in
the store. Known as proximity marketing
For one thing, it’s building awareness
It is interesting in finding out if the messaging gets shoppers
to buy more. It seems to be the case, and through customer conversations we can
hear comments like, “It definitely got me to buy more,” and, “If I was on the
fence about something, the [promotion] pushed me to make the purchase.”
From qualitative research and seeing some revenues generated
from it, we see proximity marketing wasn't only building store awareness, but
also driving conversion and sales.
Proximity marketing working for the retailers in 360 degrees is sure to be a new successful trend in the Digital world for the retailers which is doing both Sales & Marketing. The immediate announcements of the brands on the discounts to the the shoppers present in the mall is luring the audience to their brand outlets.
Proximity marketing working for the retailers in 360 degrees is sure to be a new successful trend in the Digital world for the retailers which is doing both Sales & Marketing. The immediate announcements of the brands on the discounts to the the shoppers present in the mall is luring the audience to their brand outlets.
The consumer base is gravitating to eCommerce—if not for
shopping, then perusing for the website. We've certainly seen large growth in
traffic on websites and we’re continuing to see that traffic growth from last
year carry into this year for various retailers across the globe.
www.aghangroup.com
www.aghangroup.com
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