The
definition of success is now being quantified by the online skill sets, the
effective promotions, the strategies behind campaigns, the budgets above all
the CONTENT. The right content makes all the difference when it comes to search
engine optimization (SEO).
To achieve the top objectives of the organization the
marketers are running after the strategies to generate the leads and drive the
traffic on to their websites. Lack of quality content was among the most
challenging obstacles to achieving important SEO objectives.
According to an April 2014 survey of marketing
professionals worldwide conducted by Ascend2, quality content creation was the
most effective SEO tactic, cited by 57% of marketers. However, just because
something is effective doesn’t make it easy. Content creation was also the most
difficult tactic to execute, with nearly half of respondents saying so.
Nearly
half of the professionals polled said that SEO marketing had become at least
somewhat more effective during the prior year, and a January 2014 study by
Econsultancy found that marketers were increasing their SEO budgets as a
result. Nearly two-thirds of client-side marketers worldwide planned to
increase their SEO spending in 2014. Interestingly, this only trailed content
marketing, on which 74% of respondents planned to spend more.
With
marketers finding content to be an effective SEO tactic and a nonissue when it
comes to achieving goals, it’s likely that quality materials will flow through
to SEO efforts.
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